26 Leake Street
entry via
Waterloo Graffiti Tunnel

We’re delighted to announce an entirely new MCV/DEVELOP industry event. It’s been a long time since we’ve all been able to gather en masse and we think late September will be the perfect time for such a gathering. 

This is not our usual MCV/DEVELOP Awards. Instead IRL will be a more casual, more inclusive event, designed so that anyone and everyone in the industry can attend, meet colleagues, network, and applaud the efforts that have been made by so many over the last year and more. It has both a relaxed afternoon drop-in session, and a more upbeat evening event. 

We’ll be celebrating our industry’s social, cultural and creative impact. And we really hope that you will both nominate your colleagues for an award and can join us for a great night of reconnecting with colleagues and friends.

We’re looking forward to seeing you all at IRL.

IRL FOUNDERS

IRL FOUNDERS

GOT A QUESTION? GET IN TOUCH!

If you have any questions about the event then please do get in touch with our team, who will be happy to answer them.

FOR EVENT AND TICKET ENQUIRIES
IRL-tickets@datateam.co.uk

MCV/DEVELOP EDITOR
Seth Barton
seth.barton@biz-media.co.uk 

FOR PARTNERSHIP ENQUIRIES
Alex Boucher
alex.boucher@biz-media.co.uk 

WHAT TO EXPECT ON THE DAY OF IRL

2-5pm IRL Prologue
An optional, relaxed afternoon networking event, come and have a coffee with colleagues or partners and catch up after the long enforced break from meeting in person.

5-7pm Dinner Break
We’re closing for a bit. But our venue is right beside the South Bank, so go and enjoy a bite to eat somewhere while we get the venue ready for the evening. The London Eye is just a short stroll away, and there’s even a board games cafe right next door!

7pm IRL doors open
Welcome to IRL, please do eat something before you come as this isn’t a fully catered event. Tickets include some drinks and finger food, and there will be plenty of activities to take part in and lots to see.

8-8.45pm IRL awards
A short awards ceremony celebrating the industry’s cultural, social and creative impact.

9pm Finger food served
Getting a bit peckish? We’ll be serving finger food around the venue to keep you going.

12am IRL ends
Time to head home – or the venue is well-positioned right beside a number of great hotels for those staying the night in London.

IRL PARTNERS

IRL PARTNERS

We’re looking forward to seeing around 500 of you at IRL this September. We have secured a brilliant central London venue, right under Waterloo station, and right next to some great hotels. It’s a big blank canvas (in brick) upon which we can craft an event to celebrate the industry.

There will be lots going on to keep you entertained, but that said, IRL is about reconnecting with people, so there will be quiet spaces (or as quiet as they can be), and plenty of seating scattered around our spacious venue for those who just want to sit and chat.

Please note that IRL is a two part event, the afternoon networking segment is wholly optional, with the focus on the evening event. But we thought that some will want to take casual business meetings, and catch up with partners and friends before the main event kicks off, so we added IRL Prologue to cater to the all-day crowd.

There are separate tickets for the afternoon and evening segments, so that we can properly gauge numbers for each event.

To make IRL inclusive to everyone in the industry, we’ve really tried to hold down the ticket cost so that anyone can come – it’s the cost of a good night out in London basically – tickets are now on sale.


We’re proud to be partnering with gaming mental health charity Safe In Our World on IRL.
A proportion of IRL prologue tickets will go to the charity and representatives will be available for drop-in consultations at the event.

GOT A QUESTION? GET IN TOUCH!

If you have any questions about the event then please do get in touch with our team, who will be happy to answer them.

FOR EVENT AND TICKET ENQUIRIES
IRL-tickets@datateam.co.uk

MCV/DEVELOP EDITOR
Seth Barton
seth.barton@biz-media.co.uk 

FOR PARTNERSHIP ENQUIRIES
Alex Boucher
alex.boucher@biz-media.co.uk